1/3 of All Traffic Converts | Kumra Orthodontics

Dental Client**: Kumra Orthodontics Case Study**

<aside> 💡 Executive Summary “Getting a conversion rate of 33.33% in month 2 of running ads was a major win. However, having a stable 30% conversion rate for over a year is a result we are proud of”

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Campaigns started to perform at a 14% conversion rate.
With our optimizations, we reached a total stable conversion rate of over 30%.
We optimize for appointment calls by using CallRail. This is crucial since the majority of the leads are calls.

Growth Table: Key Metrics Over 2 Months

Metrics	Starting Point	Month 2	Result
Conversion Rate	14%	33.33%	2.3x
Lead Volume (p/m)	51 leads	115 leads	2.25x
Lead Cost Reduction	$73.62 CPL	$47.23 CPL	-36%
Budget	$3754	$5431	+31%

The Strategy: Quick Highlights

Google Ads Strategy:
- Comprehensive keyword research.
- Focused on client's most profitable services keywords.
- Proper call conversion tracking right from the start. We were able to identify keywords that bring a high volume of high-quality calls by the end of 3rd week of running ads.
Landing Pages and CRO Strategy:
- We used a proven LP structure for dental services
- Controlled A/B tests conducted
- Close page alignment with selected keyword themes.

Performance Breakdown:

1st Month:

month 1.png