B2B: Cargoflip Case Study
Executive Summary
Our strategic campaign overhaul for Cargoflip in three months led to:
- A monumental 2545% reduction in cost per conversion (4% of its original cost.)
- A 2022% increase in the conversion rate (21x original)
- A tangible improvement in lead quality.
The journey started with a conversion rate of 0.18%. We were not surprised by this because this company was a startup at that point. Through diligent optimizations and strategies, we achieved an impressive 3.82% by the end of the third month.
Growth Table: Key Metrics Over 4 Months
| Metrics |
Starting Point |
After 3 Months |
Result |
| Conversion Rate |
0.18% |
3.82% |
2022% |
| Lead Volume (p/m) |
1 |
34 |
3300% |
| Lead Cost Reduction |
€1,120 |
€44 |
-96% |
| Budget |
€1,120 |
€1,490 |
33% |
The Old vs. The New: Quick Highlights
- Old Campaign Issues:
- Double conversion tracking errors.
- Too broad account structure (2 basic smart campaigns).
- Low flow of conversions.
- Irrelevant traffic.
- Unsatisfactory lead quality.
- New Google Ads Strategy:
- Comprehensive keyword research.
- Focused on the most relevant keyword themes.
- Granular campaign structure
- Emphasized client's most profitable services.
- Resolved minor Google Ads account settings issues.
- New Landing Pages and CRO Strategy:
- Initiated with two different landing pages.
- Designed around client's most lucrative services.
- Close page alignment with selected keyword themes.
Performance Breakdown:
1st Month: