B2B: Opto International Campaign Case Study
Executive Summary
Our strategic campaign overhaul for Opto International in three months:
- We cut their inquiry cost to under a quarter of its original amount (-77%)
- Over a 256% increase in conversion rate
- A tangible improvement in lead quality
The journey started with a conversion rate of 2.26%. Through diligent optimizations and strategies, we achieved an impressive 8.06% by the end of the third month.
Growth Table: Key Metrics Over 4 Months
| Metrics |
Starting Point |
After 3 Months |
Result |
| Conversion Rate |
2.26% |
8.06% |
2.5x |
| Lead Volume (p/m) |
21 leads |
123 leads |
485% increase |
| Lead Cost Reduction |
$158 CPL |
$36 CPL |
-77% |
| Lead Quality |
2/5 |
3.5/5 |
1.5 increase |
| Budget |
$3.3K |
$4.5k |
36% Scale |
The Old vs. The New: Quick Highlights
- Old Campaign Issues:
- Double conversion tracking errors.
- Too broad account structure.
- Fluctuating flow of conversions.
- Irrelevant traffic.
- Unsatisfactory lead quality.
- New Google Ads Strategy:
- Comprehensive keyword research.
- Focused on client's most profitable services keywords.
- Resolved basic Google Ads issues like conversion tracking.
- New Landing Pages and CRO Strategy:
- Initiated with two different landing pages.
- Designed around client's most lucrative services.
- Close page alignment with selected keyword themes.
Performance Breakdown:
1st Month: