Dental Services: My Dentist of Port St. Lucie Case Study
Executive Summary
Our strategic campaign overhaul for in three months:
- We cut their inquiry c (-77%)
- Over a % increase in conversion rate
- A tangible improvement in lead quality
The journey started with a conversion rate of %. Through diligent optimizations and strategies, we achieved an impressive % by the end of the third month.
Growth Table: Key Metrics Over 4 Months
| Metrics |
Starting Point |
After 3 Months |
Result |
| Conversion Rate |
% |
% |
|
| Lead Volume (p/m) |
leads |
leads |
|
| Lead Cost Reduction |
$CPL |
$CPL |
|
| Lead Quality |
/5 |
/5 |
|
| Budget |
$ |
$ |
|
The Old vs. The New: Quick Highlights
- Old Campaign Issues:
- Double conversion tracking errors.
- Too broad account structure.
- Fluctuating flow of conversions.
- Irrelevant traffic.
- Unsatisfactory lead quality.
- New Google Ads Strategy:
- Comprehensive keyword research.
- Focused on client's most profitable services keywords.
- Resolved basic Google Ads issues like conversion tracking.
- New Landing Pages and CRO Strategy:
- Initiated with two different landing pages.
- Designed around client's most lucrative services.
- Close page alignment with selected keyword themes.
Performance Breakdown:
1st Month:
