Healthcare Client**: Awakn Clinics Case Study**
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đź’ˇ Executive Summary
“Awakn Clinics increased patient leads by 232% in one of the UK’s most highly-regulated medical industries”
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Converting Over 2X Higher than Similar Treatments
- In the UK, compliance standards make it hard to run ads for this industry. This industry is still young and as a result, advertising is highly regulated. Although KAP is approved and certified in the UK, Google Ads does not accept the certification
- We’ve managed to deliver new patients in 2 different locations with a conversion rate of 7.12%.
- We were able to decrease the CPL by 60%.
Growth Table: Key Metrics Over 6 Months
| Metrics |
Starting Point |
Month 6 |
Result |
| Conversion Rate |
3.56% |
7.12% |
2x |
| Lead Volume (p/m) |
50 leads |
116 leads |
2.3x |
| Lead Cost Reduction |
€49.93 CPL |
€20.30 CPL |
-60% |
| Budget |
€2,500 max |
€2,500 max |
the same |
The Strategy: Quick Highlights
- Google Ads Strategy:
- Comprehensive keyword research.
- Focused on “safe” keyword verticals to avoid bans.
- Special ad copy was created that did not contain “banned words”.
- Used dummy Google Ads accounts and domains to create the strategy. Awakn Clinics had never advertised before
- We built the entire funnel to avoid red-flagging the entire domain due to Google’s robot checks.
- Because the client wanted to use Hubspot forms instead of Unbounce forms, we also created an advanced setup to A/B test the landing pages and track conversions properly.
- Landing Pages and CRO Strategy:
- The LP copy was specifically tailored to avoid sensitive terms.
- Controlled A/B tests conducted
- Close page alignment with selected keyword themes was hard but we managed to achieve the best relevance that is possible in these circumstances.
Performance Breakdown:
1st Month: