CRO CASE STUDY
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Clint Love
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✔️ This means they converted 172 leads more than they would have done without CRO
✔️ All by spending the same amount in ads.
✔️ Dropping the cost per lead (CPL) from $140 to $57
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Work Done: We A/B tested their copy, CTA’s and above-the-fold design.
Before | After 90 Days | |
---|---|---|
Conversion Rate | 5% | 12.5% |
Leads Converted | 118 | 290 |
Qualified Leads (At 48% Qualified Rate) | 46 | 139 |
Sales (at 53% Close Rate) | 30 | 74 |
Revenue | $37,166 | $91,428 |