Dental Client**: Junior Smiles of Stafford Case Study**
Executive Summary
Our thorough research and use of proven dental niche strategies for the ads and landing pages led to instant success:
- Campaigns started to perform at 15.71% conversion rate.
- With our optimizations, we reached a total conversion rate of over 30%.
- We optimize for appointment calls by using CallRail.
Growth Table: Key Metrics Over 6 Months
| Metrics |
Starting Point |
After 5 Months |
Result |
| Conversion Rate |
15.7% |
31.25% |
2x |
| Lead Volume (p/m) |
54 leads |
81 leads |
1.5x |
| Lead Cost Reduction |
$46.59 CPL |
$28,97 CPL |
-36% |
| Budget |
$2.3K max |
$2.3k max |
stayed the same |
The Strategy: Quick Highlights
- Google Ads Strategy:
- Comprehensive keyword research.
- Focused on client's most profitable services keywords.
- Proper conversion tracking right from the start.
- Landing Pages and CRO Strategy:
- We used a proven LP structure for dental services
- Controlled A/B tests conducted
- Close page alignment with selected keyword themes.
Performance Breakdown:
1st Month:
